“New Year, New Period” Influencer Gifting Campaign
Powered by Creative Girl Connect

Creative Girl Connect partnered with My Happy Flo to support their “New Year, New Period” campaign, an influencer gifting initiative designed to introduce the brand to new audiences and generate authentic product conversations at the start of the year.

The goal of the campaign was to increase brand awareness and encourage creators to try the products organically, positioning My Happy Flo as a go-to wellness brand for modern menstrual care.

Creative Girl Connect supported the campaign by identifying and compiling a curated list of influencers, media professionals, and celebrity tastemakers aligned with the brand’s audience.

Campaign Overview
Campaign: New Year, New Period
Brand: My Happy Flo
Activation Type: Influencer & Media Gifting Campaign
Creative Girl Connect Role: Influencer sourcing and outreach strategy

The campaign focused on sending curated product packages to influential voices across beauty, wellness, lifestyle, and media spaces.

These recipients were selected based on audience alignment, engagement, and their ability to create authentic conversations around wellness and self-care.

What Creative Girl Connect Provided
✔ Curated influencer and media outreach list
✔ Celebrity and tastemaker recommendations
✔ Audience alignment research
✔ Campaign gifting strategy support

Our team carefully compiled a list of creators and media personalities whose audiences aligned with My Happy Flo’s mission of empowering women through modern menstrual wellness.

The list included a mix of:
• Beauty and lifestyle influencers
• Wellness creators
• Media personalities
• Celebrity tastemakers

Campaign Goals
The influencer gifting strategy was designed to help the brand:
✨ Increase brand awareness
✨ Introduce products to new audiences
✨ Encourage organic product reviews
✨ Generate social media buzz around menstrual wellness

Rather than traditional advertising, the campaign focused on authentic creator discovery, allowing recipients to share their experiences naturally with their audiences.

The Impact
By placing My Happy Flo products in the hands of culturally relevant creators and media voices, the campaign created opportunities for organic storytelling around wellness, self-care, and period health.

The initiative helped position My Happy Flo within conversations around modern feminine wellness and lifestyle-driven self-care.

Why Brands Work With Creative Girl Connect
Creative Girl Connect specializes in strategic influencer seeding and cultural marketing, helping brands reach creators who truly resonate with their products.
Our network includes hundreds of influencers, media professionals, and tastemakers across beauty, wellness, fashion, and entertainment.

We help brands:
✨ Identify the right creators
✨ Build culturally relevant campaigns
✨ Generate authentic social media buzz
✨ Connect with influential voices shaping the conversation