Hot Curl Summer VIP Influencer Suite | Atlanta
Powered by Creative Girl Connect

To kick off the Hot Curl Summer campaign, Camille Rose partnered with Creative Girl Connect to host an exclusive VIP influencer suite at Megan Thee Stallion’s May 2024 concert in Atlanta.

The activation brought together a curated group of Atlanta’s top beauty and lifestyle influencers for a full glam, content-driven concert experience designed to generate excitement around Camille Rose’s summer haircare lineup.

The evening blended beauty, music, and influencer culture, creating a moment that was equal parts content shoot, girls’ night out, and brand celebration.

Event Overview
Campaign: Hot Curl Summer
Brand: Camille Rose
Location: Atlanta, GA
Venue: State Farm Arena
Activation Type: VIP Influencer Experience
Creative Girl Connect Role: Influencer curation, event coordination, and experience management

Creative Girl Connect curated a roster of Atlanta-based influencers who are known for producing high-quality beauty and lifestyle content and have strong engagement within the natural hair community.

The Experience
The evening began with an intimate “Get Ready With Me” glam session, where influencers prepared for the concert while creating beauty and lifestyle content featuring Camille Rose products.

The glam experience included:
✨ Makeup stations
✨ Hair styling finishing touches
✨ Content creation moments
✨ Influencer networking

Creators filmed GRWM videos, product shots, and glam content while preparing for the night.

Once everyone was camera-ready, the group boarded a party bus experience that transported them to the concert in style.

VIP Concert Experience
Upon arrival at State Farm Arena, influencers were hosted inside an exclusive VIP suite, where they enjoyed the concert together while continuing to capture content throughout the night.

The suite experience included:
🍸 Signature cocktails
🍽 Gourmet bites
🎁 Camille Rose swag bags
🎶 VIP concert access

The environment encouraged creators to produce organic lifestyle and event content, seamlessly integrating Camille Rose products into their night out.

Content Impact
Because the experience was designed around influencer culture and real-time content creation, attendees naturally captured and shared their experiences across social media.

Content included:
• GRWM beauty videos
• Concert and lifestyle content
• Product highlights featuring Camille Rose
• Group influencer content moments

The activation helped bring the Hot Curl Summer campaign to life, positioning Camille Rose at the center of a culturally relevant moment.

Project Investment
Creative Girl Connect produces curated influencer experiences designed to generate authentic content and brand excitement.

Typical project investment:
$6,000 – $8,000

Why Brands Partner With Creative Girl Connect
Creative Girl Connect specializes in culture-driven influencer experiences that place brands at the center of music, beauty, and entertainment moments.

We help brands:
✨ connect with influential creators
✨ create memorable brand experiences
✨ generate authentic social media content
✨ tap into culturally relevant events

Because when the right creators are in the right room, the content and conversation follow naturally.