Parfait x ULTA Beauty Pop-Up
Atlanta In-Store Activation | August 2024
Powered by Creative Girl Connect

Creative Girl Connect partnered with Parfait, the innovative tech-forward hair brand known for its custom wig technology, to produce an immersive in-store pop-up experience at ULTA Beauty in Atlanta.

The activation was designed to introduce customers to Parfait’s personalized hair solutions through live consultations, luxury wig installs, and curated lifestyle moments, creating an elevated beauty experience inside the retail environment.

By blending technology, beauty services, and influencer engagement, the event allowed guests to experience Parfait’s commitment to personalization firsthand.

Event Overview
Brand: Parfait
Location: ULTA Beauty | Atlanta, GA
Activation Type: Retail Pop-Up Experience
Creative Girl Connect Role: Influencer booking, vendor coordination, event staffing, and content capture

The pop-up transformed the ULTA retail space into a beauty-tech experience hub, where customers could learn about Parfait’s custom wig technology while enjoying interactive brand moments.

The Experience
The event was designed to feel luxurious, interactive, and highly personalized.

Guests were able to explore the brand through:
✨ Personalized wig consultations
✨ Luxury wig installs and styling
✨ Influencer-led beauty conversations
✨ Curated vendor activations

A custom mocktail bar activation added a lifestyle touch to the event, creating an environment that felt both elevated and social while guests explored the brand.

Creative Girl Connect’s Role
Creative Girl Connect helped bring the activation to life by managing the key experiential and influencer elements of the event.

Our team provided:
✔ Influencer booking and coordination
✔ Vendor sourcing and management
✔ On-site event staffing
✔ UGC content capture and social media moments

By bringing together influencers, service providers, and lifestyle activations, CGC helped create an experience that felt dynamic, polished, and content-ready.

Brand Impact
The Parfait x ULTA pop-up allowed the brand to engage directly with customers while showcasing the technology and personalization that sets the brand apart.

The event successfully created:
• Direct customer engagement inside retail
• Influencer-driven beauty conversations
• Real-time content creation and social sharing
• Elevated brand discovery moments

The activation helped transform a traditional retail visit into a memorable brand experience that blended beauty, technology, and culture.

Why Brands Partner With Creative Girl Connect
Creative Girl Connect specializes in retail activations and experiential beauty marketing, helping brands turn everyday spaces into culturally relevant experiences.

We help brands:
✨ activate inside retail environments
✨ curate influencers and creators
✨ manage vendors and brand partners
✨ produce content-driven beauty events

Because when brands meet consumers face-to-face in an elevated experience, the connection goes far beyond the store.